Trend

Biodegradation – more than just another function

PERFORMANCE DAYS, Munich

Presentation Area next to the PERFORMANCE FORUM

Thursday 27th April 2017

11:45 - 12:45 CEST

Nora Kühner explores the currents behind this season´s focus topic “biodegradable – back to nature”. What does “back to nature” in fact mean in the 21st century? How does working with biodegradable material affect product development in the sports clothing industry? Is biodegradation a vital addition to the range of sustainable efforts? Do we have to shape a new understanding of the sector´s core business and its processes and structures? Nora Kühner looks at the framework of ongoing changes in lifestyle and retail to check out what “back to nature” is aiming at.

Profit from her profound insights and join the session!

Listen to the full audio podcast

About the orator

Ms Nora Kühner

Freelancer

Independent Fashion & Design Consultant

Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.

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