Sustainability

Beyond EPR: How digital repair services can drive customer loyalty and product insights

PERFORMANCE DAYS, Munich

Breakout Stage

Wednesday 14th October 2026

10:30 - 11:00 CEST

Repair is becoming a strategic topic for fashion and outdoor brands. EPR and ESPR regulation may accelerate adoption, but the opportunity goes well beyond compliance: repair can strengthen customer relationships, generate valuable product insights and create new feedback loops between brands, consumers and repair professionals.
Repair Rebels is a German pioneer in building digital infrastructure for fashion repair. Its work has been recognised with the German Sustainability Award 2026 in Fashion Retail and the German Ecodesign Award 2024 in the Service category.
Drawing on first-hand experience from direct-to-consumer services, Repair-as-a-Service brand pilots and a decentralised network of more than 100 repair professionals, Founder & CEO Dr. Monika Hauck will share what it takes to make repair service work online. The talk will look at what consumers actually expect, what brands often underestimate, where operations and economics can become challenging, and what repair data can reveal about product quality and design.

About the orator

Dr. Monika Hauck

Repair Rebels

Founder & CEO

Dr. Monika Hauck is an entrepreneur, researcher and industry expert working at the intersection of circular fashion, innovation and digitalization. She holds a PhD from WHU – Otto Beisheim School of Management, where her research focused on Corporate Venturing and Open Innovation. She later founded and led the WHU Entrepreneurship Center, supporting startups, corporate innovation and the development of the regional entrepreneurship ecosystem.
She has served as a Fashion Revolution City Ambassador, founded the sustainable fashion think tank change-room.org, and is a frequent contributor to European discussions around the ESPR and Digital Product Passport.
In 2021, she founded Repair Rebels, translating her expertise in circular business models, digitalization and innovation into practical solutions for the fashion industry. Today, she works with brands, policymakers and industry stakeholders on the future of repair, circular services and product longevity.

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Exhibitor List October 2026