Use of Textiles at the end of their Product Lifecycle: study conducted by Techtera Cluster (French)

Benjamin Marias is an entrepreneur, co-managing director of AIR - Consultancy for Responsible Innovation - for more than 4 years. AIR, while being a sustainable consulting agency, is first and foremost an innovation consulting agency. Particularly, Benjamin and his team help organizations (companies, territories, ski resorts, etc.) to innovate by identifying people’s needs/motivations and developing strategies that are consistent with sustainable issues. Salomon, Rossignol, Millet, Eider, Picture, Avoriaz Ski Resort, Verbier, Outdoor Sports Valley, Eco TLC are part of AIR's clients. Benjamin is an active member of the Outdoor Sports Valley association (Annecy, France) and the European Outdoor Group (Zug, Switzerland) where he was chairing the Product End of Life Task Group for more than a year. Product End of Life / End of Use, is one of Benjamin’s core field of expertise. He currently works on several projects around technical apparel and footwear recycling. A deep look into the opportunities to create a more circular economy in the textile industry.