Sports - a Man's World?
Trend

PERFORMANCE DAYS, Munich

Wednesday 14th May 2014

11:00

Presentation Area next to the PERFORMANCE FORUM

A glance at the sports industries and their products shows pictures of a man´s world. Rather homogenous collections follow more or less the ideal of high-performance challenges, loaded with sweat and adrenaline. Yet a lot of women practicing sports don´t feel attracted by this attitude – neither by the advertising campaigns nor by the products themselves. It is high time both for the industry and the retailers to discover the chances of diversity! Can we really afford to neglect these potential customers? How to improve sports products to convince fastidious customers like women?

About the orator

Ms Nora Kühner

Freelancer

Independent Fashion & Design Consultant

Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.


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