Real or Fake?
One in six products sold online is said to be a counterfeit. Yet cybersquatting is just one of many hurdles in the battle to secure supply chains, protect products and reduce counterfeiting and grey market trading. This panel discussion will bring together experts on these questions and present the latest developments in brand and product protection against product piracy.
Ms Sophie Bramel, Mediator
Claudia Naimi, Border Enforcement Measures - The role of customs in the fight against counterfeiting and product piracy
Alexander Peterlik, Business Development Manager of GS1 Austria
About the orator
Sophie Bramel is a freelance journalist who has been writing on smart textiles, sportswear and fashion for the past twenty years. Consultant Technical Editor for World Sports Activewear (WSA), she has also authored several books on the history, development and future of functional fibers and fabrics.
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