Performance for Everybody: How Lifestyle Annex Technical Textiles (French)
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PERFORMANCE DAYS, Munich

Friday 25th November 2011

11:30

Presentation Area next to the PERFORMANCE FORUM

David Gatti, Professional Europe Manager, Polartec

Martine Chavanis, European marketing manager active outdoor of INVISTA

Luc Brochier, Executive of Sports Shop in Annecy

Sébastien Bouffay, Director of Design Hartung-Bouffay. Designer specialized in technial products for sport, workwear and fashion, also doing researches about tendancies and positions of brands.

Edouard Frignet, Sales Manager for GoreTex

Uniqlo has been discussed a lot as it uses technical textiles for its products "prêt-à-porter". But le phenomenon is not new! Everybody wants the compfort, the functionality, the added value of technical materials for the everyday life. Is this tendancy banalising technical materials or quite the contrary, is it creating new options for the development? Is a lifestyle product necessarily less technical than a specialised product, or is it the other way around does it also have to achieve a long list of requirements? How can the functions be explained towards a bigger pubilic? During the debat, challenges and strategies of "Performance for Everybody" will be analyzed.

About the orator

Ms Florence Ferrari

Freelancer

Journalist for Sport Eco and Textile Report

Florence Ferrari is journalist for Sport Eco and Textile Report, professor of textile technologies and author of "Guide des textiles" in the ESMOD edition.


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