Overdose? How Much Function Do Sports Need?
Functionality is everything in sports – is it? Today most sports apparel collections reflect more than just the wish to be active and to perform body exercises. Nevertheless innovation concentrates on increasing numbers in fabric properties – following mainly pure mathematics. Do we really develop collections with respect to the consumer and his needs? The ever-growing number of social tribes, communities and target groups with their very special demands ask for new questions, new thinking and new concepts. Join the presentation and be inspired by a diversity of revealing impressions and information.
About the orator
Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.
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