New Technologies in a Competitive Global Marketplace

The sportswear industry today is more challenging than it has ever been. This is not only because of an intensifying global competition and due to the industry’s steadily increasing pace, but it is also related to the growing customer demand for trendy products, high quality and at the same time reasonable prices. Under these conditions technology can often have a decisive impact on a company’s competitive position, especially when it comes to a its core business: Product Development.  This presentation will outline these challenges and show how new technologies can help turning them into competitive advantage. Moreover, you will discover how these technologies serve as platform for a new collaborative, worldwide product development. A platform on which involved parties, designers, product manager, technicians, suppliers – and even the marketing and product development – can contribute to a successful product creation and market launch and consequently to quantifiable results.