Key design factors for using reflectives
Incorporating reflective material is a leading trend in consumer clothing design, but is it being used effectively? Based on new research and design experience, Chuck will show you using a case study on a commercialized garment how to optimize the use of reflective material in clothing designs. He will help you understand this amazing material by sharing the 5 most important design considerations when using reflective material and how to efficiently incorporate reflective into your designs to increase visibility. He will also teach you about the Reflective Visibility Score (VRS™) and how you can use design to optimize the use of the reflective material on sportswear and outdoor clothing.
Listen to the full audio podcast
About the orator
Chuck Gruber is the President and CEO of Safe Reflections Inc., a privately held technology company, providing reflective solutions to the occupational safety, military training and consumer activewear apparel markets. He recently founded ReflectYourGear™, a business venture which is dedicated to reducing automobile-based injuries to children, runners, walkers and cyclists by increasing their visibility during low light hours and raising the awareness of the benefits of wearing reflective material. Gruber, has a degree in Chemical Engineering and a Masters Degree in Marketing.
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