Innovative Protection in Apparel
The use of new material technologies is a crucial element in sports apparel design. From skiing to mountain biking and hiking to football, athlete needs continue to evolve and protection is an important focus. The presentation shows how e.g. shock absorption materials can be integrated into apparel designs using a well-rounded approach that guides designers and developers in creating revolutionary products. The XRD® Impact Institute has initiated a unique method to help brands go from initial concept to final design in a fast, yet comprehensive process. By utilizing the key principles of technology incorporation, functionally and aesthetics, the basics of this product development process will be outlined. Fundamental tools, practical examples and tips for participants to use today will be pointed out, in order to help increase the potential for your product success.
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About the orator
Angela Walters is the Brand Manager for XRD® Impact Protection Technologies, the leading design and materials technology for flexible, comfortable impact protection solutions. She has over 10 years of multi-cultural marketing, communications and new product development experience in the active, outdoor and sporting goods markets. At the XRD® Impact Institute, Angela works with partners to aid them in taking an authentically creative, yet analytical approach when searching for the right synergies between design, technology and marketing communications.
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