Greenwashing: The Elephant-in-the-Room?

Green Evolution is both the theme of the trade fair & a subject that makes almost every CSR person cringe. When done well the sustainable practice benefits everybody, but the fear is that promotional teams will get hold of a slightly better practice & make it out to be the world's best, which just adds to the green-fog of the situation. The best CSR work is because it goes back to the origin of the product & then has a development path. Expressions like Traceability & Transparency are used. Various certificated bodies are involved. It is hard work, rather than a box-ticking exercise.

Nicholas works for the most visible of all the Outdoor brands on this journey, sometimes in areas where no pathways exist. Not an easy thing to achieve - but the rewards benefit the whole of the industry...