Consumption - are we all getting it wrong?
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In environmental terms there is much talk around making Less Bad Product, plus some about Product that is Good, but it is all based on selling more stuff. The standard business model is the Linear Economy: Take - Make - Use - Dispose; however the talk is of the Circular Economy. The new business model will be hard to change to, but there are overwhelming reasons why it must be adopted: namely the incoming EU Green Deal legislation that we ALL have to comply with. This presentation will explore the thinking towards the change to making profit by selling less product, plus why a rush to recycle is the wrong focus
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