Changing the game of waste and production Powered by Brugnoli®'s Br4
Can sustainability be desirable or the new normal standard? Facing bad publicity for the Outdoor and Sportswear industry it appears sometimes to be rather a burden, although the evidence that a growing number of conscious customers (mainly the younger ones) is truly looking for products with a positive impact. Are discount offers during 365 days/year the solution to shrinking turnovers? Or can this challenge lead to new vision of smart sustainability? Nora Kühner explores current developments driven by designers and small brands who refuse to waste and take action, developing cool products to make their customer feel good.
Powered by Br4: bio–based fabric - European Patent Pending Product by Brugnoli®
Listen to the full audio podcast
About the orator
Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.
Add a comment
The content of this website is prepared with great care. Nonetheless, there is no guarantee or warranty of accurateness, completeness or timeliness of the information provided. Design & Development GmbH Textile Consult disclaims any and all liability to this end.
As far as the content of this website was not prepared by Design & Development GmbH Textile Consult, copyrights of third parties are observed. In particular, content not created by Design & Development GmbH Textile Consult is designated as such. Should you notice any copyright infringement, we ask you to inform us accordingly. Upon receiving notice or becoming aware of any copyright infringement, we will immediately remove the relevant content from our website.