Trend

Branding-Trends and -Insights

PERFORMANCE DAYS, Munich

Presentation Area next to the PERFORMANCE FORUM

Tuesday 04th November 2014

13:30 CET

This presentation will identify key trends for Spring/Summer 2016 with a first view of global consumer insights from recent research conducted by Avery Dennison RBIS. One trend explored is customization as brands connect with their consumer to create greater engagement and loyalty. So you don't only get to know the trends found out by the research, but you also learn how to integrate this knowledge into your collection with the support of Avery Dennison products.

Download Branding-Trends and -Insights (16.2 MiB)

About the orator

Mr Neil Elliot

Avery Dennison

Head of Global Branding Tools, Trends & Insights

Prior to joining Avery Dennison, Neil Elliott was Senior Editor of Stylesight’s Print & Graphics section. Where he managed and elevated their Print & Graphics directory, developing original graphics, creating packaging forecast & branding reports, design tutorials and providing insider coverage of key graphic and print trade shows. Other previous creative roles include, Graphics Manager for Timberland global apparel and Senior Graphics Editor at WGSN. With extensive design knowledge and 15 years experience, he brings a unique and expert insight into trend forecast and product. Neil’s knowledge of the global market at many commercial levels gives him a unique design perspective for innovative creative solutions.

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