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Beauty or Function - What Drives the Sales of Performance Sportswear?

PERFORMANCE DAYS, Munich

Expert Talk Area

Thursday 09th May 2019

13:45 - 14:45 CEST

The sports industry keeps on re-presenting itself based on better technology, driving sales from enabling the wearer to achieve more (hopefully in greater comfort). Or is it all about how the garment looks? Charles has spent over 20 years teaching PSDesign alongside working for brands - what could be learnt?

Listen to the full audio podcast

About the orator

Mr Charles Ross

Royal College of Art

Lecturer in Performance Sportswear Design

Having exchanged being an Outward Bound Instructor for the warmth of indoors, Charles has helped teach the next generation of designers for two decades now. Sustainable through longevity is a core principle.

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