STORIES OF ANOTHER TOMORROW
SPIRIT OF THE SEASON
The world we knew is over -where are we going to? Covid-19 has affected all of us at a personal Level but is hitting the industry we are working for at an unprecedented Level, too. Our long-established structures and timelines have been shattered into pieces ... All of a sudden, the pandemic crisis has given us the time to rethink and reassess the way we live, work and consume.
Starting to work on the forecast by mid of February, the team feit the need to amplify the traditional framework of forecasting. Beyond careful observation and reporting we approached the idea of interpreting the currents - as designers we wanted to sketch out scenarios for another tomorrow. In between hysteria, anxiety and the desire to return to the "before", we embrace change with hope and optimism.
As a further result of our discussions, you find a new category in our forecast: CONTRIBUTOR's INDIVIDUAL TAKE. These pages show individual impressions of some contributors which complement our seven major color stories.
The seven color stories that we selected for the season reflect the turmoil and complex entanglements of a world in transition. The palettes mingle dazzling saturated tones and comforting pastels. Conveying an overall feel of warmth and optimism with lustrous brightness and a dynamic flow.