Revolutionary Approach to Colors
70% of every purchase decision is based on color. Color is more relevant than ever and should be measurable and accurate to ensure the customer’s interest. In this presentation, we will share insights about the way people can improve the way they work with color. From creative color decision, accurate and fast sourcing to the smooth and exact production of the color you really want. The team behind Coloro have created a new color language to communicate effectively through the entire color management process. Encouraging you to be brave when selecting the right color, the Coloro analysis tool can help measure the success of your color selections. Find the color you really want and learn how to work more intelligently with trend colors. The ultimate goal is to choose the right color for the right product, and Coloro can help you achieve this.
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About the orator
Thorsten’s full working life has been dedicated to the color and trend industry. Having spent 16 years working for the exclusive distribution channel for Pantone in Europe, as well as for trend and color publications, Thorsten joined global trend authority, WGSN, in 2007. Thorsten ran the Sales and Marketing Teams as an Executive Vice President for EMEA before accepting the exciting role of running and developing the Coloro project, having recognized the huge potential and need for a logical color system in the market. Thorsten resides in Cologne with his wife and three children and is a keen skier, loves to travel and is passionate about color!