Non-PFC WR – Learning from Nature
According to a study about outdoor jackets buying patterns published by the European Outdoor Group, 30-45% of consumers associate the use of PFC with environmental pollution, harm to humans and aquatic life as well as non-biodegradability. Consumer perception goes green and consumers carefully check the tags of clothes before committing to a purchase, while big brands who still rely on the use of PFC find themselves under attack by NGOs.
There are highly effective, eco-friendly alternatives to PFC. Nature has developed its own high-performance water repellency, e.g. the natural repellency of duck feathers. This workshop introduces the safe and environmentally sustainable technology HeiQ Eco Dry that imitates the efficiency of a duck’s feathery coat – water repellency that does not rely on fluorocarbons.
|Workshop fee:||free of charge|
|Email your application form to:||firstname.lastname@example.org|
About the workshop organizer
About the orator: Carlo Centonze studied Biology and Forest Engineering at the Swiss Federal Institute of Technology ETH Zurich. He earned his Executive MBA at the University of St.Gallen. After his service as army pilot he started his professional career as co-founder of the ETH Spin-off Myclimate, today one of the world’s leading providers of carbon offsetting measures. Since 2004, he serves HeiQ as CEO, developing the firm from a two employee company to a 40 employee company.
About the company: Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. With the aim to improve the lives of billions of people by perfecting an everyday product, textiles, HeiQ combines three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding. This makes HeiQ the ideal innovation partner to create differentiating and sustainable products and capture the added value at the point of sale.