Satisfying the Consumer Who has Everything (But Wants More)
Judith will discuss current consumer trends and how they are influencing the apparel market. She will explore the Millennial and Gen Zs relentless quest for convenience, comfort, style, performance, and sustainability, and the dramatic impact it is having on our industry. Most importantly, she will share how successful brands and retailers are attracting these demanding consumers, and what we must all do if we want to survive and thrive in this new normal.
About the orator
Passionate about fabrics and clothing from a very young age, New York-based apparel market strategist and trendwatcher Judith Russell has spent the past 4 decades working in almost every segment of the textile supply chain, from fiber development all the way to retail operations. She loves to study what consumers are doing, thinking and feeling, and how those things impact how they live and what they buy and wear. As a professional woman, avid runner and traveler, she loves clothing that performs well, looks great, and feels amazing.