Awareness of New Material Solutions
New material solutions are the basis of change. Material designers and producers can design, redesign and redefine materials giving them an entirely new purpose. Increasing the potential of materials and awareness of material processes is super important. Focussing on research, sourcing, advise, educate and communicate what materials are and can be in the immediate, near and far future, implementing sustainable alternatives and working towards a more environmentally responsible designed future.
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About the orator
Anne-Marie van Hoof is a creative professional with more than 25 years of experience in the global Textile, Fashion and Design Industry. She has been creative director of an international operating trend office, with a strong expertise in trend forecasting and product design since 2001. Anne-Marie is a regular speaker at seminars sharing her knowledge concerning the technical textile market. Being a co-editor and lecturer of the educational program ‘eye on fashion’ ‘eye on innovation’ and ‘eye on awareness’ has led to various connections with companies, associations and several art and design academies/universities based in Europe and Asia.