KEYNOTE: Emotional Durability as Core Value
Fjällräven has been around since the 60s, and so has many of their products. The company is on a mission to inspire the world to walk with nature, with products that aim at getting people out in an active outdoor life, and that stubbornly do not follow flashy trends. Join the conversation of Charles Ross and Christiane Dolva talking about subjects like…
Corporate Social Responsibility at the centre of business is a risk - what has been the greatest benefit & the biggest problem with this? In hindsight what would you have changed?
Emotional Durability is a core principle of what Fjallraven offers; every other brand just seems to want to sell more gear to the users each season. How have you been able to make profit, by selling less product than others?
… and much more. Listen to Christiane Dolva reveal why and how sustainability is their driving force.
About the orator
Christiane Dolva has been working in the field of sustainability for the past 11 years, and found home when marrying her passion for nature and the outdoors with her passion for developing sustainable business at Fjällräven. She has a masters degree in Sustainable Enterprising from Stockholm Resilience Center, originates from Norway and now live in Sweden with her family. As Head of Sustainability, she won the Swedish Sports Association Person of the Year award this year.
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