The color forecast for autumn/winter 2019/20
Digitization is here – and it won´t disappear. Digitization is the driver of change in society, economy and politics. Rules are broken, values are questioned, borders are shifted. Societies are fragmented by the loss of common interest and individualization is advancing at unheard speed. As a consequence talking about trends in the field of color, too, means to discuss the influence of digital technologies on our way of designing products for picky users. The ongoing fragmentation of lifestyles asks for broader approaches to the seasonal color schemes. We see disorder, uncertainty as well as the desire for calming spaces and last but not least bright optimism. Life in the digital era is constantly evolving. Anchored in a sensory landscape, asking for agility and flexibility.
The 36 colors selected for the season winter 2019*20 reflect these challenges. Escapism and the quest for the familiar face the passion for bold future visions. Based on three classic sports colors – blue, yellow, red – we have defined six color ranges. Dissonant shades, perfectly blended pale hues and highly energetic brights stand for a season of contradictory ideas. Get inspired!